Drive

For men, size matters when it comes to car-buying

May 01, 2012

A model stands next to a Ferrari California at Auto China 2012 in Beijing, April 24, 2012. A whopping 92.5 per cent of all Ferrari buyers are male. — Reuters picA model stands next to a Ferrari California at Auto China 2012 in Beijing, April 24, 2012. A whopping 92.5 per cent of all Ferrari buyers are male. — Reuters picLOS ANGELES, May 1 — Men are obsessed over size when it comes to car buying, a new study has confirmed.

Confirming decades of stereotypes, an annual study by TrueCar.com suggested that the car preferences of men are closely related to size while women focus on practical aspects such as efficiency and price.

The study, released in the US last week, took into account nine million retail purchases made in 2011 and noted that although the differences in gender preferences concerning brand loyalty were narrowing, there still remain strong links between type of cars and the sex of the buyer.

Males, for instance, account for the majority of ‘exotic’ car sales — brands such as Porsche, Bentley and Maserati — with a whopping 92.5 per cent of all Ferrari buyers male, the highest of any car brand.

Women, by contrast, dominate sales of smaller car brands, with MINI the brand most popular among females, followed by Nissan and Kia.

Perhaps unsurprisingly, American men also like to buy American cars, the study showed, with the models of GMC, Dodge, Ford and Chevrolet also appearing on the top ten automakers most purchased by men.

In comparison, all of the top ten brands most purchased by women were imported, TrueCar.com found.

The top five female purchases in 2011








The top five male purchases in 2011






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