Built to last

By Lydia Koh
April 24, 2012

Isuzu Malaysia officials give the thumbs-up to the newly launched Isuzu F-Series FVR.Isuzu Malaysia officials give the thumbs-up to the newly launched Isuzu F-Series FVR.KUALA LUMPUR, April 24 — Efficiency and reliability is crucial when it comes to the transportation of goods. Isuzu Malaysia meets the needs of such business operators with its new range of Isuzu light-duty and medium-duty trucks, built with enhanced load handling capabilities and quality features. 

With the introduction of the new turbocharged Isuzu N-Series Road King Hi-Power and the all-new sixth-generation medium-duty Isuzu F-Series FVR, designed with safety, comfort and power in mind, Isuzu’s new range of trucks gives businesses the extra mile in the long run. Enhanced driver ergonomics offers peace of mind to drivers who have to spend hours at the wheel.

Kimitoshi Kurokawa, CEO of Isuzu Malaysia, said the new range of Isuzu trucks will prove a boon to business operators as the performance and efficiency of these vehicles could significantly reduce the operating cost of customers’ businesses. 

“As with all Isuzu vehicles, these new trucks feature an extraordinary balance between performance, efficiency and durability. Truck users will see greater savings in terms of running costs with these new models that feature high torque engines,” said Kurokawa. 

Isuzu offers two variants of the sixth-generation 700P FVR with different load capabilities. With the latest cab and chassis design, featuring improved ergonomics, rigidity and comfort, these trucks are built for long-range haulage. Isuzu’s F-Series FVR trucks join the existing FTR range that caters for short-haul and medium-haul business owners. 

Also launched during the event were the Road King Hi-Power NKR and NPR models which are new additions to the Isuzu N-Series truck range. Equipped with better performance and approved as Euro 2-compliant trucks, these new addition are ideal for taking on challenging terrain and heavy-duty loads. 

Isuzu Malaysia has recorded a healthy demand of its trucks with sales of 3,268 units in its first full year of sales since its introduction at the end of 2010, commanding a market share of 25 per cent of the light-duty truck segment. 

The company expects to sell 6, 350 units of Isuzu commercial vehicles this year with the introduction of the new range, of which the versatile Isuzu N-Series trucks will make up to 45 per cent via its network of 30 outlets across the nation. 


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